Tuesday, April 30, 2013

Health Care: Center for Well Being, Petaluma district collaborate ...

Dan Verel, Business Journal Staff ReporterThe Northern California Center for Well Being is expanding its wellness services into Petaluma.

Working with the Petaluma Healthcare District, which owns Petaluma Valley Hospital, the Center for Well Being will offer classes in diabetes self-management, chronic disease self-management, childhood obesity prevention and smoking cessation.

?We?re trying to instill long-standing behavior change,? said Alena Wall, executive director of the nonprofit Center for Well Being.

Funding for the expansion is provided by the Petaluma Healthcare District. The classes will be taught at Petaluma Valley Hospital, the Boys & Girls Club and the Petaluma Senior Center.

The Center for Well Being, based in Santa Rosa, said it?s focused on increasing access to its courses and resources in southern Sonoma County, with additional expansion plans down the road.

The nonprofit also said it has increased its diabetes services offered in Spanish, as well as developing a diabetes peer mentor group.

?It?s a more integrated approach to patient self-care working more closely with the patient centered medical home model,? Ms. Wall said.

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Sausalito-based Sanovas Inc. announced the launch of MicroCam, its micro imaging platform for endoscopic device applications.

The technology features proprietary software, electronics, sensors and optics that Sanovas said can provide autonomous imaging capability to most any surgical instrument.

Sanovas will offer its imaging technology for integration with medical device makers? existing portfolios, which will allow for improved clinical capabilities in its products. The system was developed to evolve and, eventually displace large, cumbersome and expensive cart based systems with leaner, more efficient and cost effective designs.

?This is significant innovation that will fundamentally transform the paradigm of endoscopy,? Sanovas CEO Larry Gerrans said.

The MicroCam is an integrated imaging platform inspired to enable a new generation of ?plug and play? devices that eliminate the need for camera consoles, camera heads, camera couplers, light sources, fiber optic light cables, rod lens endoscopes and cart based systems.

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Rick Jones of Jones Family Vineyard and the E. Richard Jones Family Foundation joined the board of directors at Clinic Ole in Napa.

Previously, Mr. Jones has held successful careers at McKinsey & Company and Safeway. In 1996, after retiring form Safeway, he founded Jones Family Vineyard, where he is now the chief executive officer.

Mr. Jones also serves on the boards of St. Helena Hospital, the Napa Valley Community Foundation, the Napa Valley Vintners, Napa Learns and Raising a Reade

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St. Helena Hospital Napa Valley was recognized by Becker?s Hospital Review with the fifth-lowest rate of serious blood clots after surgery of over 4,000 Medicare-certified hospitals in the U.S.

The blood clot rate is based on an Agency for Healthcare Research and Quality patient safety indicator ? postoperative pulmonary embolism or deep vein thrombosis rate. The rate is the number of postoperative serious blood clots per 1,000 surgical discharges from July 2009 through June 2011, according to the hospital.

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Ukiah Valley Medical Center?s Family Birth Center has received the IBCLC Care Award by the International Board of Lactation Consultant Examiners and the International Lactation Consultant Association.

It?s one of 20 health care organizations in California to receive the award, according to Ukiah Valley, an Adventist Health affiliate.

The IBCLC Care Award is a recognition given to hospitals and community based agencies that staff an International Board Certified Lactation Consultant as part of the care team serving new families. To be eligible, the facility must have a currently certified IBCLC on staff, a professional lactation support program available five-to-seven days a week, evidence of having completed a breastfeeding or lactation consultant promotion/support project, and breastfeeding training for staff within the last two years.

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Santa Rosa-based REACH Air Medical Services announced it received approval from the Federal Aviation Administration to use its own GPS approaches and routes, directly to hospitals and landing sites in Western Oregon.

REACH ? short for Redwood Empire Air Care Helicopter ? said it was the first helicopter emergency management service program to commit assets serving the Oregon Coast and Willamette Valley. In 2000, REACH was the first air ambulance company in the U.S. to receive similar approval for routes in its Northern California response area.

REACH said it has invested more than $200,000 and over two years in the design and FAA approval process of unique GPS instrument routes and approaches, in order to improve its ability to serve customers during inclement weather.

REACH was acquired by Texas-based Air Medical Group Holdings in late 2012.

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Submit items for this column to Staff Writer Dan Verel, 707-521-4257, dverel@busjrnl.com.

Source: http://www.northbaybusinessjournal.com/72476/health-care-column-for-april-29-2013/

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